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Four Ways to Win Back Unhappy Customers (and Candidates) Using Social Media

As Mad Men's Don Draper once famously said, "If you don't like what is being said about you, change the conversation." This month's edition of Great Ideas shows you the right way to do that using social media.

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Hi Todd,

As you know, LinkedIn, Facebook, Twitter and other social media can be a great way to promote your organization, attract customers and win over job seekers.

But what happens when someone uses social media to complain about you? Do you ignore it? Or do you respond?

This month, we'll show you the right way to respond to negative social media. We'll show you how to gain people's respect, win them back and turn a bad situation into a win-win.

Hope you enjoy it!


Travis Powell
Essential Personnel

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